This course will cover everything you need to know about digital marketing, from basic principles to advanced strategies. Our modules are designed to provide deep insights into various digital marketing areas, much like top platforms such as Udemy, Lynda, and Skillshare, but with a more personalized approach to your career.
Module 1: Introduction to Digital Marketing
- Understanding digital marketing basics
- Overview of key platforms like Google, Facebook, Instagram, and LinkedIn
- Digital marketing strategies for different industries
Module 2: Meta Ads & Google Ads Training
- In-depth Meta Ads training (Facebook & Instagram)
- How to create, optimize, and scale Google Ads campaigns
- Mastering paid search, display ads, and remarketing
- SEO tools and analytics
Module 3: Social Media Marketing & Management
- Building a social media strategy that works
- How to create engaging content and grow your brand on Facebook, Instagram, LinkedIn, and more
- Social media algorithms and how to leverage them for better engagement
Module 4: SEO & Organic Growth
- Key strategies to rank higher in search engines and grow organically
- Mastering on-page and off-page SEO
- How to use content marketing, influencers, and organic social media strategies to drive traffic
Module 5: Lead Generation and Conversion Optimization
- How to capture leads from your digital marketing campaigns
- Building and nurturing customer journeys
- Tools and techniques to turn leads into paying customers
Module 6: Creating High-Impact Ad Copy & Researching Competitors
- Crafting compelling ad copy that drives clicks and conversions
- A/B testing for ad copy and landing pages
- Competitor analysis to understand market trends and fine-tune your approach
Module 7: Google Analytics & Performance Tracking
- How to track and analyze campaign performance with Google Analytics
- KPIs you should track to optimize your digital marketing strategies
Module 8: Email Marketing & Automation
- Building email lists and creating automated email campaigns
- How to nurture leads through email and drive conversions