This course is designed to equip learners with the skills and knowledge to optimize websites for search engines, increase organic traffic, and improve online visibility.
Introduction to SEO
1.What is SEO?
- Definition and Importance of SEO.
- How SEO drives organic traffic.
- SEO vs. Paid Search (PPC).
2.How Search Engines Work
- Crawling, indexing, and ranking.
- Search engine algorithms.
3.SEO Overview
- Types of SEO: On-page SEO, Off-page SEO, Technical SEO.
- Understanding SEO goals (traffic, rankings, conversions).
Module 2: Keyword Research and Strategy
1. What are Keywords?
- Types of keywords: short-tail, long-tail, and LSI (Latent Semantic Indexing).
- The importance of search intent.
2. Keyword Research Tools
- Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest.
3. How to Conduct Keyword Research
- Finding relevant keywords for your niche.
- Analyzing keyword difficulty and search volume.
- Identifying competitor keywords.
4. Keyword Strategy
- Keyword mapping: Where to place your keywords on a website.
- Prioritizing keywords for different content types.
Module 3: On-Page SEO
1.What is On-Page SEO?
- The role of on-page SEO in ranking.
2.Key On-Page Ranking Factors
- Title Tags: Writing optimized titles with keywords.
- Meta Descriptions: Crafting compelling descriptions.
- Headers (H1, H2, H3, etc.): Structuring content for readability and SEO.
- URL Structure: Best practices for clean, SEO-friendly URLs.
- Keyword Placement: Optimizing content, images, and videos for keywords.
3.Content Optimization
- Writing high-quality content that satisfies user intent.
- Content length, keyword density, and engagement signals.
- Internal Linking: Importance and best practices.
- Image Optimization: Alt text, file names, and file size.